optimize Shopify store speed

How to Optimize Shopify Store Speed? (Key Points)

How to Optimize Shopify Store Speed?

Are you worried about the Shopify Store Speed and its optimization? It is a significant factor about the Shopify store how to Optimize Shopify Store Speed? Shopify speed optimization is one of the critical factors to the success of the Shopify store owners. Its speed affects the ability to convert users and engages in transforming more excellent customers or engagement possibly.

Website performance impacts all different digital marketing tasks, whether or not it’s paid, electronic mail, or social marketing from all of those specific channels. A slight improvement in overall performance can result in significant revenue improvements due to receiving an honest quantity of site visitors through these channels.

I will provide in this write-up a complete guide about speed-up Shopify site speed optimization and its related beneficial information that increases your business revenue and will be helpful to solve the problems of performance.

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A good website speed

Shopify Page speed, sometimes also called a load time or website speed is the time pace essential for the Shopify website to completely load during the user’s visits through manually typing the URL in or by clicking a link that results in the Shopify internet site.

It is a measurement of fast content on page loads downloaded from your website’s hosting server and then loaded onto the user’s web browser. You can see an example of a website speed test using PageSpeed Insights.

optimize Shopify store speed

The faster sites reap the most benefits, and every second has a different effect like page loading within two seconds has an average bounce rate of 9%, and pages loading their bounce rate just in five seconds increase to 38%.

A one-second difference in page loading time can significantly impact website performance. The latest bounce rate is 20-45% for e-commerce and retail.

Page speed affects e-commerce

The website’s overall performance shows the consumer experience because the Shopify page speed performance translates into a short and easy online shopping experience that motivates income and determines online commercial enterprise achievement.

According to Google research, the bounce chance increases by 32% throughout the web page loading time from 1-three seconds. The percentage of site visitors is the bounce rate that they leave a webpage without taking action like link clicking, filling out a form, or purchasing.

It is necessary to get a good website speed that quickly checks out the reasons for your page improvement’s slow and fast speed.

Following tips need to remember for this purpose.

  • Everyone that bounced from your site shows that they did not do anything at the website.
  • While you prevent a visitor from reducing your bounce rate, you also grow your conversion rate.
  • Bounce Rate can be used as a Google Ranking Factor due to its correlation with Google’s first page rankings.

Researches show that 1 in 4 visitors would leave the website if it takes more than 4 seconds to page loading. 46 % of users don’t revisit the website due to its slow performance. If you don’t increase Shopify speed and cannot engage the customer within 5 seconds, they will consider leaving the site.

Websites with fast page speed loading get more benefits like Wal-Mart’s page improvement is 2% in conversion rates for every 1-second. Ali Express received 10.5% more sales due to fast loading, and Amazon discovered that every 100 ms of waiting lost 1% sales.

Factors impacts on page speed optimization process

Before understanding the Shopify speed optimization or getting started working on its enhancement, essential to know some factors that you can adjust, and some won’t be able to use.

Factors that can control

The following factors can control to increase the Shopify Page speed.


You might install a few apps during the first time installing the Shopify store that enables your store to add functionality otherwise would not have features like a search bar, a custom checkout page, and a tracker.

The Apps that run within the admin only, like the Shopify local shipping app, do not affect the speed of your online store.


Some coding programs like HTML, CSS, and JavaScript make up your Shopify’s themes. It can grow the file sizes as you modify or customize the themes and slow down your store speed.

Disabling an unuseful theme or app features

When a group page loads, you may have a few quick view pop-ups that pre-load information on each product page. The web page loads a lot slower because coming in more data and information.

Reduce the HTTP requests

Several Shopify apps are added to your store and continue to run in the background, slowing down the page speed. Browse through the app store and delete all these apps that are not in use for a long time.

Complex or inefficient code

Avoid repeatedly using complex operations increases Liquid renders time and affects store speed. Check with your Shopify developer or expert to ensure your code stays efficient.

Images and videos

Uploading the cumbersome image files that are too large or hidden from view can slow down the page loading or more critical portions of a website.


You can select multiple typefaces for the online store, which is an additional load time. If it does not show the font on the customer’s machine, it may need to be downloaded. A system font is usually already pre-installed in most devices that are recommended.

Factors that can not be controlled

Some factors that are not controllable and enhance your Shopify store speed that is following

Customer’s device, network, and location

All over the world, customers visit your Shopify store with a variety of devices and internet connections that based on such circumstances and may make the page load slower for them.


Shopify hosts your online store fast with worldwide servers, has no bandwidth restrictions, and its code and infrastructure are continually being improved. Some may be shown in the page speed rating and affect the speed of your online store, like a content delivery network, Local browser cache, server-side page cache, and inside content assets.

Ways to help speed up Shopify Store

Your webpage speed needs to load super fast so that it has not lost out the sales and low user engagement to visitors.

Some key points to running a Shopify e-Commerce website can significantly increase Shopify speed.

  1. Analysis of the Performance with page speed insights

PageSpeed Insights tool through Google generates ratings and suggestions on your pages to make your website faster. The tool reveals the critical factors for cellular and desktop separately like optimizing images, Minify CSS and JAVAScript, Eliminate render-blocking, Reducing the server response time, Avoid landing page redirectors, and Gzip compression.

  1. Lightweight Shopify theme

A fast Shopify theme gives a great position to your website from a performance standpoint immediately. A lightweight piece sets the site up for the best performance moving forward. 200+ templates were tested in the Shopify theme store for the best-performing themes and logged their benchmarks like First Contentful Paint (FCP) and Time to Interactive (TTI) from Google PageSpeed Insights.

  1. Reducing the Large image size

Reducing the large images may be one of the best ways to speed up a Shopify site.

Images are the best way to improve the UX and branding of your store. Image files are generally larger than standard HTML or CSS result of using images on the page can be heavy page weight that takes users longer to download than a less image-intensive page.

  1. Compress Images

Images also can be unoptimized while they have no longer compressed.

Your image assets have smaller file sizes than the original image by compression. This smaller file size allows the browsers to load the website content faster.

For images, compression prefers using a combination of two methods:

 Shopify Apps:

The Shopify apps compress images upon upload automatically.

Crush. Pics Optimizilla:

Crush. Pics allow you to manually compress the large images before uploading them to your site.

  1. Reduce the Number of Apps Installation

Downloading most apps via Shopify adds some JavaScript/CSS files to your store. The JavaScript/CSS these files are running in the background makes your site performance slower if you are not using apps.

So, you should go through your store and check any apps that are not in use and remove or delete them.

  1. Reduce HTTP Request

You can find out the total HTTPS requests your page makes by using the HTTP request checker tool that can reduce by doing these steps:

  • Combination of inline and CSS scripts
  • Inline smaller JavaScript
  • Combine all JavaScript
  • Minimizing the design and functional image use
  • CSS image sprites
  • Images convert into Base64 code
  • The limited number of social buttons
  1. Organize the All Tracking Code with Google Tag Manager

When you add different tracking codes for Google Analytics, AdWords conversions, goals, and remarketing tags and send it to the developer, it is time-consuming and slows down the overall site speed. Google Tag Manager is all stored in one place to your tags with your Shopify store.

  1. Minimizing the Redirects and Broken Links

Too many redirects and broken links may cause the site’s slow speed. The easiest way to minimize the number of Redirects and Broken Links is to avoid unnecessary Redirects and fix broken links. You can apply 301 redirects by the built-in redirects function known as “URL redirect.”

You can use the free tools Broken Link and Xenu Checker to find the fix broken links across your website.

  1. Enabling the lazy image loading

This method is used for loading images only; they must be shown to web page site visitors, decreasing the time it takes for a page to load. When your theme uses tall pages, Lazy image loading becomes inaccessible, and a variety of the images would not be visible. It translates to fewer HTTP requests, and you do not need to load all of the pictures at first.

  1. Additional Resources

Suppose you are looking for additional ways to improve the performance of your Shopify site. In that case, the different resources will help are integrated our favorite site speed tools and can be used to Shopify sites’ performance and other content management systems.

Testing tools for page speed

  • Pingdom
  • Google Pagespeed Insights
  • WebPageTest.org
  • Chrome DevTools
  • Google Lighthouse

Image optimization

  • Optimizilla
  • Crush. pics

After the readout of the overall complete guide, you can easily understand how to optimize Shopify speed? Page speed is a measurement of content on the page loads quickly.

Services and product quality significantly affect online business sales in the cyber world. Converting the site visitors into purchasing customers creates a positive customer impression.

At this place, e-commerce website performance parameters come into play as well page speed and quick check-out processes create an excellent psychological experience for customers. Use these easy and practical tips for fast improvements in page loading speed for your website.

The best option to convert the slow speed into fast page speed is to hire a Shopify expert to help find inefficient or useless code. They will check and delete unuseful features from themes or apps and create the best website theme for your Shopify store that speed-up Shopify sites.